In website and web application design, high quality “design” and “development” are inseparable components of successful projects. As the Yin and Yang of web projects, they are complementary opposites that interact within a greater whole, as part of a dynamic system. Historically, how large and small businesses manage to support these functions with staff differed significantly. However as business and economic forces have evolved, this difference has begun to fade.

In the past, large enterprises hired their own design and development talent along with in-house management to address web development projects. The design team was focused on creating attractive and user-friendly design while the development team ensured those designs could be rendered as desired, and with the functionality required. The development team was also tasked with maintaining the functionality of business processes, many of which did not require extensive design work. If, as is the case for most businesses, design projects didn’t require full-time staff support, these larger businesses would use third-party resources, often larger, high-profile design firms. These design firms work with in-house development staff to complete the web projects.

The formula for small and medium businesses differed then as it still does now. With neither the staff nor expertise to hire and manage their own in-house design and development teams, they rely on out-sourcing both their design and development efforts to third parties and free-lance talent. With quality independent design firms readily available and abundant free-lance development talent easily obtainable, this formula is effective since the extent and impact of these web development projects tends to be much less intensive than those that larger businesses must implement.

However, design is an extremely subjective process and all companies, especially the larger ones, understand the value of retaining a relationship with design talent that has consistently been able to capture the appropriate message and usability that reflects each company’s needs. Often they are exposed to this talent when these designers are on the staff of a major firm. But many of these talented designers with specialized knowledge and capabilities move on to work for or form small, boutique design firms. This can be because at these smaller firms, they have more freedom to express their unique vision and reap a greater share of the profit from their efforts, or the current economic climate may have caused the former firm to be dissolved. The large firms often “follow the talent” which results in them obtaining web design resources through a pattern that more closely resembles the formula smaller companies have used.

But as part of a smaller firm, this specialized design talent no longer has access to a substantial staff of development talent. Working with the client’s development team also falls short. The client’s development team spends the majority of their time working on back-end or business process coding. They lack expertise with the numerous new technologies available today to deliver additional functionality to web presences. They also don’t have an excess number of man-hours needed to support design projects which often cause spikes in the need for development resources.

But these talented boutique design firms with their large, high-profile clients require highly skilled development support to deliver superior work products for their projects. They also need to be confident to grow and shrink development staff as needed to maintain their profit margins.

Luxcer is filling this void with a new “type” of development resource model. We recognized this trend and responded by building a firm that:

  • Focuses on assembling very talented developers who are committed to being current on the latest web technologies

  • Training and maintaining a large base of independent developer contractors so peaks in demand can be easily addressed

  • Understanding that closely and consistently managing those resources, matching specific talent to project need, is essential

  • Ensuring that both our design partner and the client have continuous information about the status of the development project

  • Positioning our management team to integrate directly into the design team to present a unified presence to the client.

We’re leading the way to directly meet the needs of the new design market requirements.

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